Most websites lose more than 99% (!) of their visitors before they ever convert. That means the vast majority of those high-intent visitors you fought so hard for end up getting lost. It also means optimizing your funnel is usually the easiest way to grow. Think about it—if you manage to increase the conversion rate from 1% to 1.5%, that means 50% growth without increasing your budget at all!
The first step of funnel optimization is creating your funnel so that you can understand where visitors drop off and where to focus your efforts. Let’s map out your main funnel! The 3 steps below lay out how.
Identify the key milestones.
Identify the key milestones you want your visitors to pass on their way to your main conversion. We recommend starting with a funnel of 4–6 steps.
Step 2: Create events from these milestones.
Head to the Magic Events section in Oribi and “mark” the milestones from your main funnel.
Build your main funnel.
In the Funnels section, build your main funnel. This step should take less than 30 seconds.
Review your funnel to identify where people drop off. To get started with optimizing, head to Win #2.