4-Week Optimization Challenge

Welcome! This is the place to learn how to optimize your website and grow your traffic and marketing efforts.

How does it work?
Weekly Challenges - Each week is dedicated to a different topic, such as email marketing, website optimization, paid acquisition, etc. Choose the 4 weeks that resonate most with your marketing channels and goals.
Daily Tasks - The challenge is based on one win per day, from Monday to Friday. Choose the 5 tasks that suit you best from each week and complete one every day. As the wins for each week do tend to build off one another, try to perform them in numerical order.
Take It Offline - You've also got the option to take the challenge offline! For a hands-on version of this challenge, download the board and stickers at the top of this page and print them out.


Funnels Week

Win #1

Create your main funnel

Win #2

Run an optimization test on your main funnel

Win #3

Compare funnel behavior for mobile vs. desktop

Win #4

Understand how your top entry pages affect your main funnel conversions

Win #5

Discover popular paths that visitors take toward conversion, and build those funnels

Win #6

Analyze your main funnel by UTM campaign, and adjust your budget accordingly

Win #7

Compare your funnel by geo location

Win #8

Compare your funnel behavior by channel

Paid Acquisition Week

Win #1

Create and apply guidelines for your UTMs

Win #2

Create better Lookalike audiences on Facebook

Win #3

Create a “high-intent” event

Win #4

Set the top 5 events to measure for each campaign

Win #5

Find your winning landing page

Win #6

Identify optimization opportunities within your funnel

Win #7

Learn how different campaigns from the same channel impact one another

Win #8

Study retargeted visitors and optimize their funnel

Win #9

Export audiences and create new Lookalike audiences

Email Marketing Week

Win #1

Create guidelines for your UTMs

Win #2

Set the top 5 events you’ll use to measure your emails

Win #3

Understand the behavior of visitors arriving from email

Win #4

Understand how visitors from email behave in your main funnel

Win #5

Create a process to measure the effectiveness of your email marketing

Win #6

Analyze how your subject lines impact conversions

Win #7

Increase your welcome email’s conversion rate

Win #8

See whether sending people to content converts better than conversion-oriented CTAs

Content Marketing Week

Win #1

Make sure all your subdomains and guest posts are tracked in Oribi

Win #2

Create content “buckets,” and analyze their current conversion rates

Win #3

Understand how well your blog readers convert

Win #4

Learn if blog post length is a conversion indicator

Win #5

Increase conversions by optimizing your blog post CTAs

Win #6

Discover opportunities in the common paths blog readers take

Win #7

Add an exit popup to your blog posts

Win #8

Create a sequence to nurture leads based on your best-converting content

Win #9

Make sure you’ve got CTAs on all your blog posts

Website Optimization Week

Win #1

See how users interact with your top menu

Win #2

Discover how your key pages correlate with sales

Win #3

Analyze what users click on throughout your key pages

Win #4

Analyze one of your top pages to increase conversions

Win #5

Determine whether mobile visitors are more or less likely to convert

Win #6

Discover the main paths visitors take on their way to conversion

Win #7

Add a CTA on your About page, and see how it performs

Reports Week

Win #1

Create fully customized reports

Win #2

Customize your report’s design

Win #3

Share and automate your report

Win #4

Set up a personal report in addition to the one(s) you’ll share

Win #5

Discuss the report and prioritize your next actions