Optimize Your Campaign Objectives and Ad Set Delivery
The conversion event is the primary visitor behavior you optimize your ad sets to - website visits, purchase, sign up, etc. It’s the key factor of any successful campaign, so it’s of the utmost importance that you find the right event for your business. Exporting Magic Events to Facebook will enable you to easily test out different conversion events, create smart groups, and understand what works best for each ad set.
Facebook’s new Conversion API enables advertisers to send server side events, rather than pixel based events.
Pair this with Magic Audiences, and you get better data coverage than ever before: Take any event you’re already sending to Facebook and Google, and send it to FB via CAPI to capture more precise signals from your visitors and their actions.