Oribi is an easy-to-use application and doesn’t require any training. To start using Oribi simply log in with your Facebook account. Once you log in, Oribi will detect all ad accounts that are connected to your account (either by ads manager or business manager). Once you select the ad account you wish to analyze, Oribi will automatically track all the trends within the active ad sets as well as providing a full report on all the major stats from the last 30 days. You can easily modify the date range you wish to query or change the ad sets selection.
Oribi’s Facebook app use ‘read only’ permissions, which means the app cannot create or modify campaigns and you’re not taking any risk.
Both Facebook Ads manager and Power editor display rich information about your ad sets performance. It’s great, of course, but also has its downsides - It is hard to notice even the major changes in your performance and especially to understand what caused them.
The ‘Main changes’ feature scans all the active ad sets and highlights changes you should note.
"Results" are up by 26% from 50 to 63
The cost per result has decreased from $5.50 to $4.83
CTR has improved from 0.72% to 1.09%
The analytics feature enables you to pick any group of ad sets and analyze them. The analysis will indicate which settings led to the best results. See which audience type, audience size, time of day and much more brought the best cost per result, highest CTR or optimal conversion rate. The goal of the analytics feature is to help you optimize your campaigns by knowing which settings to use and which ones to avoid.
Oribi provides the following breakdowns:
See which placement (mobile, desktop, Instagram, etc) has the highest ROI, CTR and conversion rate. Get highlights in case there are major differences between the budget spent on a certain placement and its results.
For example - 55% of the budget was allocated to mobile but only 20% of the results were from mobile users.
See how your budget is allocated between different countries and states and compare it to the results. Get notifications in case there’s a major difference between the percentage of the amount spent on a specific geo and the results coming from this geo.
Oribi enables you to export each analysis as .CSV and .PNG files. Coming soon - export to PDF.
Coming soon. Get daily or weekly reports with a summary of your active ad sets performance, highlights of main changes compared to the previous week’s and other key metrics. Use email reports to make sure you don’t miss any important changes, know when to take action and modify your campaigns. Email reports are also a great way to easily share data with colleagues.
Oribi can analyze ad sets from the last year. Ad sets which were created over a year ago won’t be analyzed.
Oribi supports the major campaign objectives: link clicks, conversions, app installs, post engagement, page likes, leads, video views and offers. Ad sets with other objectives will be tracked on the active as sets tab but can’t be included on the analytics reports.
Oribi doesn’t support breakdowns by multiple conversions, this feature will be released in November 2016.