How to Use Magic Events

Magic Events are at the core of every single one of Oribi's features. Just like letters are the building blocks of words and sentences, Magic Events are the building blocks of Oribi’s analytics. By the end of this 3-minute tutorial, you'll know how to use them to increase your company’s conversions.


Oribi tracks all your page visits and button clicks, starting from the moment you connect Oribi to your site. From then on, Oribi’s Magic Events technology continuously scans your site and uses AI to highlight the key conversions your site should be focusing on. 
As an example, let’s say you have several “signup” buttons across your site. Magic Events will not only identify ‘signup’ as one of your main conversions, but will then group these buttons together into an event you can use to optimize your signup process. You’ll be able to use this Magic Event with all Oribi’s features—such as using it as a funnel step, including it in reports and Event Correlations, and more.
Let’s find out how to create Magic Events using Oribi's event catalog.
If you'd prefer to create Magic Events from scratch, you'll find step-by-step instructions here.
  1. Click 'Choose from Events Catalog'. Then, select an event you care about from the event catalog that Oribi has tailored to your site.

    In this catalog, Oribi will recommend the events you should be focusing on, based on both your site and sites similar to yours. Oribi will also suggest other popular events that could be relevant. Both the recommended and popular events will appear under the Key Events tab.
    Screenshot of Key Events button - Magic Events
    In the example below, Oribi recommends tracking the signup action, which is often a meaningful part of the conversion funnel. 

    When hovering over the signup event, you’ll see example buttons that perform that particular action (“Create your free account”, “Try Oribi For Free”, etc.). 
    Screencast of signup buttons example - Magic Events
    In the catalog, you’ll find different types of events under different categories. For example, under Account related actions, you’ll find signup buttons, events that complete a registration, or events related to login. Under the Social category, you’ll find social share buttons and other similar events. Feel free to explore the different categories.
    Screencast showing the various Magic Events categories
    Oribi captures Magic Events for different types of businesses. You can choose the type of business using the drop-down menu in the title.
    Screenshot indicating the business type dropdown - Magic Events
  2. Review your event before saving it.

    Once you choose the event you care about, you’ll be able to review and edit it before saving it as a Magic Event. Don’t worry, though—you can still delete or edit a Magic Event after you save it.

    In the example we saw in Step 1, the signup event was selected. As you can see, Magic Events found 38 different buttons across the site that match the signup action. 
    A screenshot showing all the buttons Magic Events found on the site
    Click Show Me!, and you’ll be able to see all the buttons across your site that Magic Events associates with the signup action.
    A screencast showing all the different buttons in a Magic Event
    If, for some reason, you see a button that doesn’t belong in the Magic Event or if you want to add a button that Oribi didn’t automatically add, you can do that here manually.
    A screencast showing how to manually add events to your Magic Event
    You can also filter your Magic Events. 
    For example, you can exclude or include buttons on specific pages from the Magic Event. For example, a company like Airbnb might create a Magic Event for traveler sign-ups. In this case, you’d want to exclude sign-ups coming from the property owners’ FAQ pages. 

    Another filter you can apply is tracking only form submissions. This filter will include in your Magic Event only buttons that submit a form, excluding any other buttons or links.
    A screencast showing how to apply filters to your Magic Events
  3. Click “Finish” and start using your Magic Event to increase conversions.

    Just click Finish, and you’ll be able to start using your Magic Event all across Oribi’s features! This will allow you to better understand what drives some of your visitors to convert and others to drop off.
    Create funnels that include your Magic Events, discover how your content affects their conversion rates, see which channels convert best for each one, and more.
    A screencast that shows the process of naming & saving your Magic Event

Custom Events as Magic Events

You can also create Magic Events from custom events you import from Google or Facebook. Simply click Import Custom Events at the bottom of the catalog screen, and search for your event.
A screencast showing how to import custom events to Magic Events

Creating Magic Events From Scratch

If you can’t find a certain event in the catalog, you can always define your own Magic Events.
A screenshot showing the button to create Magic Events from scratch
These events can be button clicks or page visits.
A screencast showing how to create Magic Events from scratch


Q: Can I see the data associated with my Magic Events only from the time I define them?
A: Oribi tracks all your button clicks and page visits from the moment you connect Oribi to your site. That means your event data is retroactive. 
Q: Will a new button be added to the Magic Event automatically? What about a new page?
A: Oribi automatically detects changes in your site. If the button you added meets the Magic Event’s definition, it will be added automatically (you can also make sure it will add any button that contains this phrase). This is also true for new pages. For example, let’s say you have a Magic Event that groups all your blog posts, allowing you to see how blog visitors convert. If you add a new post to your blog, that new post will automatically be added to your Magic Event. 
Q: I can’t find a certain event. What can I do?
A: If the event you’re looking for is a page view, try visiting the page. If it’s a button, click the button and then refresh Oribi. Oribi identifies events only after the first page visit or button click associated with that event. 
If your event is a button click and the button is an image, Oribi won’t be able to “read” its text. Simply click Start from Scratch”, then Button, and search for the button. 

If the event takes place in an iFrame (another website embedded into your site, such as a Youtube video), you can add Oribi’s code into the iFrame or use a custom event to import that event. 

Create Your Own Magic Events