There are different ways to count conversions. This is why numbers from different tools almost never correspond. We chose the way that helps you understand your visitors best.
Collecting counts from different platforms is a challenge for any tool. This is why numbers from Facebook, Google Analytics, AdWords, Bing, and other platforms almost never correspond. Here's how we analyze your data to help you understand your visitors better:
We look at 100% of your data and do not sample. This way, you get fully accurate insights to make smarter decisions.
Oribi counts unique visitors converting on your site in order for you to know how many of your site visitors perform a specific event.
We attribute conversions based on the First Touch attribution model. This tells you the channel through which your converting visitors first made contact with your brand in order to help you allocate your resources better. Check the Visitor Journeys to see all channels the same visitor used to get to your site.
Check out this article
to learn more about data discrepancies and how Oribi helps solve them.