To integrate your Mailchimp account, you need to connect Oribi’s email integration feature first. If you haven’t already, read here
how to do it.
Exporting Oribi’s events to your Mailchimp account will create code-free custom events you can use to build highly targeted customer segments
and create personalized campaigns triggered
by the actions people performed on your site.
Step 1: Export Events from Oribi.
In your Oribi account, go to Manage Events > Manage Magic Events from the sidebar, and use the Export Event button for any Magic Event you want to export.
To export events to Mailchimp, you need to connect your Mailchimp account with Oribi. If you haven’t already, read here
how to do it.
In the export event dialog, you can set the following:
Platform - You can export the same event to any of the supported platforms you have connected with Oribi. You can add or remove a platform whenever you choose.
Display Name - This is how the event will be displayed on each platform. Choose something meaningful that you can easily recognize. For Mailchimp, the event name can only contain letters, numbers, underscores, and dashes. Make sure not to use the name of an existing event as this will create 2 events with the same name and you’ll have a hard time distinguishing between them.
Note that if you change the display name of an exported event, it will create a new event on each platform and will stop updating the former event.
The events will be sent to Mailchimp once you click Export. From now on, for every user in your email list who performs an exported event on your site you will see the activity in the user profile. Note that retroactive data cannot be exported.
If the same user is on different email lists in your account, events will only be sent for the list you have connected in Oribi.
Step 2: Use your exported events in Mailchimp.
Once an exported event occurs for the first time on your site, you will see it in the activity feed of the user in your Mailchimp account. We have prepared tutorials for you on how to: