Export to Google Analytics

To export events to Google Analytics, you need to have your Google account connected to Oribi. Read here how to do it.
It takes two steps to use exported events in Google Analytics: Step 1 to export events from Oribi and Step 2 to turn your exported events into goals in Google Analytics. We'll take you through the whole process below. Feel free to jump straight to Step 2.

Step 1: Export Events from Oribi.

  1. To export an event to your Google Analytics account, in your Oribi account go to Manage events > Manage Magic Events from the sidebar, and use the Export Event button for any Magic Event you want to export.
    Oribi's Managed Pinned Events - Export events
  2. In the export event dialog, you can set the following:
    • Platform - You can export the same event to any of the supported platforms: Facebook Ads, Google Analytics, Google Ads, Mailchimp, Hubspot, and Klaviyo. You can add or remove a platform whenever you choose.
    • Display Name - This is how the event will be displayed on each platform. Choose something meaningful that you can easily find in every platform. Make sure not to use the name of an existing event as this will create 2 events with the same name and you’ll have a hard time distinguishing between them. Note that if you change the display name of an exported event, it will create a new event on each platform and will stop updating the former event.
      Oribi's Export Events wizard pop-up
  3. Note that the events will be sent to the selected platform once you select to export this event. There’s no way to retroactively export an event’s data to an external platform.

Step 2: In your Google Analytics account, turn your exported events into Goals.

  1. To use your exported events in Google Analytics, you need to turn them into goals first. Enter your Google Analytics account. Once you’ve exported events from Oribi to Google Analytics, you will find them under Behavior > Events > Overview > Event Label.
    Export Events to Google Analytics - Event Label
  2. Go to Admin > View > Goals.
    Export Events to Google Analytics - view goals in Admin
  3. Choose to create a New Goal.
    Export Events to Google Analytics - Create a new goal
  4. Select a Custom Goal setup and click Continue.
  5. Under Goal description, define a descriptive Name for your new goal, choose any free Goal slot ID - Google offers 20 free slots - and select Events to create your goal based on an exported event. Then, click Continue.
    Export Events to Google Analytics - Edit goal description
  6. Define the CategoryAction, or Label for your new goal. This needs to match with your exported Oribi event display name. If you are not sure how your exported event is defined, go back to Behavior > Events > Overview to find the Event Category, Event Action, and Event Label for the exported event you want to turn into a goal. The Value field should stay empty.
    Export Events to Google Analytics - Edit goal details
  7. Click Save. You will find your new goal under the Goals table.