Every event exported from Oribi to Google Analytics can also be easily added to your Google Ads account. Add Oribi’s events to Google Ads to analyze events by keywords
, create smarter Remarketing campaigns
, and build better Similar Audiences
If you haven’t linked them yet, read here
how to do it.
To use your exported events in Google Analytics, you need to turn them into goals first. Enter your Google Analytics account. Once you’ve exported events from Oribi to Google Analytics, you will find them under Behavior > Events > Overview > Event Label.
Go to Admin > View > Goals.
Choose to create a New Goal.
Select a Custom Goal setup and click Continue.
Under Goal description, define a descriptive Name for your new goal, choose any free Goal slot ID - Google offers 20 free slots - and select Events to create your goal based on an exported event. Then, click Continue.
Define the Category, Action, or Label for your new goal. This needs to match with your exported Oribi event display name. If you are not sure how your exported event is defined, go back to Behavior > Events > Overview to find the Event Category, Event Action, and Event Label for the exported event you want to turn into a goal.
Click Save. You will find your new goal under the Goals tab.
In your Google Ads account, go to Tools & Settings > Measurement > Conversions.
Choose the blue + button to create a new conversion.
Select Import > Google Analytics and click Continue.
Choose the goals you’d like to import from Google Analytics and click Import and Continue.