Export to Facebook Ads

To export events to Facebook Ads, you need to have your Facebook account connected to Oribi. Read here how to do it.
Add Oribi’s events to Facebook Ads to build powerful Lookalike Audiences, create smarter Retargeting campaigns, create Objectives tailored to your business goals, and analyze key events to build better ad sets.

Step 1: Export Events from Oribi
  1. To export an event to your Facebook Ads account, in your Oribi account go to Manage events > Manage Magic Events from the sidebar, and use the Export Event button for any Magic Event you want to export.
    Oribi's Managed Pinned Events - Export events
  2. In the export event dialog, you can set the following:
    • Platform - You can export the same event to any of the supported platforms: Facebook Ads, Google Analytics, and Google Ads. You can add or remove a platform whenever you choose.
    • Display Name - This is how the event will be displayed on each platform. Choose something meaningful that you can easily find in every platform. Make sure not to use the name of an existing event as this will create 2 events with the same name and you’ll have a hard time distinguishing between them. Note that if you change the display name of an exported event, it will create a new event on each platform and will stop updating the former event.
      Oribi's Export Events wizard pop-up
  3. Note that the events will be sent to the selected platform once you select to export this event. There’s no way to retroactively export an event’s data to an external platform.

Step 2: In your Facebook account, create a Custom Conversion
  1. In order to use your exported events on Facebook, you need to turn them into Custom Conversions first. Custom Conversions allow you to create custom audiences and ad set objectives. Enter your Facebook Business Manager. Once you export events to Facebook, you will find them on Facebook Business Manager under Events Manager > Data Sources.
    Overview for Facebook Business Manager
  2. Choose to Create Custom Conversion.
    Choose to create a Custom Conversion in Facebook
  3. From the All URL Traffic dropdown, choose the exported event you want to start using in Facebook and click Create.
    Facebook Custom Conversion wizard pop-up
  4. The created conversions will appear in your Custom Conversions list.
    Facebook Custom Conversions List
    For some events, you may see a different count on Facebook and Oribi. This can be due to one of the following reasons:
    • Different time zones
    • While Oribi updates events every few seconds, in Facebook it may take 1-2 hours
    • On the campaign level, the event count is only of users who converted via Facebook or Instagram, rather than the total number of users who performed the event

What you can do with exported events on Facebook Ads: