Place the UTM link in the URL field of the ad or email you want to link from. Here’s an overview on how to add UTMs to your main platforms:
Facebook & Instagram:
Enter the Business Manager to add UTM links to your Facebook and Instagram ads. The UTM tags are placed at the ad level. Choose a campaign and ad set. Then click “Edit” below the ad you would like to tag.
Then, enter the URL parameters utm_source=facebook&utm_medium=cpc&utm_campaign=campaignName (not the full link!) in the URL Parameters field.
Click Publish when you’re done.
Enter the Ads & extensions section and choose the ad you would like to UTM tag.
When hovering over the ad name you’ll see a pencil appear. Click it and choose edit. On the new screen that opens, replace the Final URL with the full UTM tagged link, such as https://oribi.io/?utm_source=google&utm_medium=cpc&utm_campaign=campaign_name.
Add the specific UTM parameters to any link you use in your emails.