Explore Button Clicks
Use this section to understand your conversions better and identify optimization opportunities.
The timeline visualization helps you track conversions and identify usage patterns.
Note the dots on the timeline. Each dot represents a potential cause of changes in your conversions helping you explain an increase or decrease. Dots can represent holidays (in any one of the main countries your visitors come from), traffic peaks from a certain channel, a new page added to your site (such as a new blog post) or weekends. Hover over the dot to see more details.
Find out how many people coming from each channel clicked the selected button.
The channel represents the First Touch, meaning the first referrer a visitor came to your site from. For example, if a certain visitor clicked on your ad on Facebook and a few days later returned via Google to sign up, the channel displayed will be Facebook. Oribi uses the First Touch Attribution model because the first touch is usually the most meaningful one.
The conversion rate shows the percentage of visitors who convert out of the total number of visitors from a certain channel who saw this button. It helps you understand which channels can be optimized and which ones bring the most relevant audience to your site.
The most important figure in the channels breakdown is the conversion rate. Google organic and direct traffic usually have the highest conversion rates. In general, these visitors actively look for your site or service and therefore are more likely to convert. For all other channels, low conversion rates typically means you bring the wrong audience or your message is wrong. For example. you could have a lot of traffic coming from Instagram, but hardly anyone who converts. Most likely, you need to change your marketing strategy there and post content which is closer to your service.
Desktop vs. Mobile vs. Tablet
See which platform visitors used to convert. There are two important metrics to track:
The first is the trend - which platform is the most significant one? Are other platforms also important or do they only drive a very small portion of visitors? The second important metric is your conversion rate, which will help you understand how likely visitors are to convert based on the platform they’re using. In many cases, a major difference between platforms is an important indication that the site or flow is not optimized for a certain platform.
The conversion rate from mobile is usually lower than desktop. However, if it’s lower than 20-30% you can probably optimize it. In many cases, adjusting the design for mobile as well as simplifying the key pages can help close the conversion rate gap.
The By Page breakdown helps you analyze how each of your key pages performs. Find the pages where people click on your button the most and see the conversion rate of each page to reveal how many visitors to a certain page clicked the button. The By Page breakdown is also very powerful when optimizing your blog as you can easily see which posts convert best.
Exploring key actions which appear on a menu or pop-up? The pages with the highest conversion rates indicate where the most valuable opportunities exist. You might want to add more calls to action on these pages.
Track conversions by country. Use the conversion rate to learn how likely visitors from different countries are to click a particular button. A low conversion rate might indicate a language barrier or ineffective marketing channels for a certain location.
The By Session breakdown helps you optimize your marketing efforts and budgets. It indicates how many times a visitor came to your site before converting.
A common marketing practice is to get visitors to visit your site multiple times from different sources - retargeting, email campaigns, SEO, published content. This section helps you understand whether this is critical for your site. See which percentage of your visitors convert on the first visit, which percentage on the second visit, the third visit, etc.
Use the Visitor Journeys to follow individual visitors through your site. Explore their sessions and actions before converting to learn what is important to optimize your results.
If you’re working with UTMs
, use this section to see the conversions and conversion rates for each of your campaigns.