Filter Your Data & Compare Time Periods

Use Filters & Compare Periods to Quickly Spot Optimization Opportunities and Track the Impact of Your Changes

Oribi’s filters and Compare Periods capability—available in the All Visits, Revenue, Explore Button Clicks, and Explore Pages sections of your Oribi account—enable you to see how changes you make affect your results and which areas require your attention.
In this tutorial, you’ll learn how to use these features to:
  • Determine whether a change you made was successful or not
  • Better understand the behavior of different segments of visitors
  • Identify which campaigns, platforms, channels, and areas of your website perform best
Where to Find Oribi’s Filters & Compare Periods Capability
  1. Head to the All Visits, Revenue, or Explore sections in your Oribi account.
    From the left side menu of your Oribi account, enter one of the following sections (depending on the action you’d like to explore): All Visits, Revenue, Explore Pages, Explore Button Clicks, or Explore Custom Events.
    Oribi Side Menu - Filter & Compare Periods Tutorial
    In these sections, you’ll find a complete breakdown of how your site’s buttons and pages performed for a selected time period—the total number of unique clicks on each button or visits to each page, the conversion rate, how many times the button was clicked or the page was visited in a certain funnel, and how many clicks/visits each button or page received by channel, platform, UTM, location, and page. It’s all here!
  2. Choose which action you’d like to explore.
    Decide which button or page’s performance you’d like to explore first. Then select that button or page from the dropdown menu at the very top of the screen, or choose it from the list on the left.
    Choose Action to Explore - Filter & Compare Periods Tutorial
Filter your data using the dropdown menu.
You can choose to filter by platform, channel, country, or UTM source, medium, or campaign.
Add Filter - Filter & Compare Periods Tutorial
The sky’s the limit here! For each filter, you can choose to include or exclude the selected value by using “is” or “is not”, as well as include multiple values for each filter. You can also filter your data for an even narrower segment of visitors by applying several filters at once.
Use Case Examples:
  • Want to know if your blog readers from the US, UK, and Canada make it to your main homepage? Make sure you’re viewing data for your blog pages, and then filter by country, mark “is” as your condition, and select those three countries in the dropdown. You’ll be able to see in the Button Clicks area how many of those visitors clicked through to the homepage.
  • Wondering if your latest holiday ad is actually getting users to add items to their cart? Choose your Add to Cart button from the left side of the screen, and then filter by UTM campaign. Mark “is” as your condition, and select the UTM for the campaign in question from the dropdown.
  • Trying to see how many visitors who booked a demo came from a channel other than Facebook? Ensure you’re looking at data for your “book a demo” button(s), and then filter by channel, using “is not” as your condition and “Facebook” as your final value.
Compare your button or page’s current performance with its performance from a previous time period.
This part’s super easy: just toggle the “Compare to previous period” radio switch located above your data.
Compare Periods - Filter & Compare Periods Tutorial
Now, as you scroll through the section, you’ll see how your button or page’s performance has changed compared to the previous time period.
Use Case Examples:
  • Need to see if the headline change you made to your landing page last week resulted in more visits to the pricing page? Make sure you’re viewing data for your pricing page, and then toggle the “compare periods” switch. Scroll down to your funnels, and locate the funnel that includes both pages. Is the conversion rate higher or lower this week?
  • Wondering if your revamped email campaigns are driving more purchases than the set of emails you used last month? View the data for your “complete purchase” button, and then scroll down to the UTMs section to compare how this month’s campaigns stack up with last month’s.
  • Trying to figure out what caused a recent spike in revenue? Head to the Revenue section of your Oribi account, toggle the “compare periods” switch, and scroll down to spot when and where the spike occurred. Keep an eye out for channels and campaigns that show a major increase in conversions, but not in traffic.
Apply filters and compare periods for even more precise data.
Not only can you use Oribi’s filters and compare periods capability separately—you can use them together! These capabilities combined enable you to zero in on a particular campaign, channel, or platform and instantly see if changes you made there were successful.
For example, let’s say you made a change to your Facebook targeting last week. To see if that change was successful in bringing more purchasing visitors to your store, head to the Revenue section of Oribi. Filter by channel, set your condition to “is”, and select “Facebook” as your third value. Then, hit the “compare periods” toggle. You can now scroll through to see if more purchasing visitors came through Facebook before or after your change.
And that’s all there is to it!
Any time you make a change to your site, whether it’s the placement of a button, the text on a landing page, or something else entirely, the Compare Periods feature makes testing your results and determining the right course of action easy. Similarly, using the Filter feature to keep tabs on the various facets of your results will clue you in to what’s working (or not) so you’ll know exactly where to optimize next.

Get Started Filtering & Comparing Periods