for mobile users
The goal of our website is to direct visitors to request a quote. When we found Oribi, we
were browsing for alternatives to Google Analytics because we felt we could get more
out of all the time we invest in our website content.
In our very first session, we discovered that we had a major leak in the conversion
rate for mobile users.
A deeper look at the mobile view for some of our key pages showed that we
needed to drop some content and highlight the Call-to-Action better. With those
insights and a few modifications, we saw almost immediate results.
Now, our conversion rate for mobile users is even slightly higher than for desktop.