Black Friday&Cyber Monday

Benchmark
Report

Where Does Your Shop Stand?

How much more do people actually buy?

Is the audience the same or entirely new? Do people who buy on Black Friday show different behavior patterns than your usual customers?
This report summarizes the behavior of millions of consumers during Black Friday and Cyber Monday. It’s based on:

17,597,364
consumers
97,210
Products purchased
512
Online Stores

One of the biggest online shopping periods worldwide

$7.4 billion

Black Friday brought in sales this year — which is even higher than last year’s record-breaking $6.2 billion.

This report reveals all the real numbers and data behind this period of the year.

Unlike other data sources, which are based on surveys and data sampling - Oribi’s Black Friday Benchmark Report is based on the aggregated customer data of 17,597,364 visitors to 512 eCommerce websites who purchased 97,210 products.You can take full advantage of this massive influx of online shoppers and reap the sales rewards. If you don’t know Oribi - it’s a marketing analytics tool that runs on over 10,000 websites.
The team at Oribi produced this report based on real consumers’ behavior.This research includes data about traffic, the total number of purchases, changes in the sales funnel, sales across different verticals, average product costs, breakdowns by channels, and various consumer data, such as the country they are from, the device they used, and whether they previously visited your shop or are first-time buyers.

Sales

How much more do people actually buy during Black Friday and Cyber Monday?
Sales increased by 3.5X on Black Friday and by 5X on Cyber Monday.

How much more do people actually buy online these days?
On Black Friday, there’s an increase of 340% compared to an average day. On Cyber Monday, this number jumps even higher, to 510%. For well known brands, the increase can be up to 10X on Black Friday and 15X on Cyber Monday.

Sales increased by 3.5X on Black Friday and by 5X on Cyber Monday.

How much more do people actually buy online these days?
On Black Friday, there’s an increase of 340% compared to an average day. On Cyber Monday, this number jumps even higher, to 510%. For well known brands, the increase can be up to 10X on Black Friday and 15X on Cyber Monday.

Fashion
5Xmore ON
Cyber Monday

but there’s no major peak on Black Friday.

Fashion
5Xmore ON
Cyber Monday

but there’s no major peak on Black Friday.

Lifestyle
0.5Xmore ON
Black Friday

with a slightly smaller peak on Cyber Monday

Lifestyle
0.5Xmore ON
Black Friday

with a slightly smaller peak on Cyber Monday

Biggest Peak is on
500$products
and up

People been waited for the deals so they can buy the items they’ve had their eye on for a long time.

Biggest Peak is on
500$products
and up

People been waited for the deals so they can buy the items they’ve had their eye on for a long time.

Online sales double a week before Black Friday.

2.3Xsales
increases

With so many discounts ahead, purchase rates slightly drop in the middle of November, indicating that consumers prefer to wait a week to get the better deal.

Geo Check