Black Friday&Cyber Monday

Benchmark
Report

Where Does Your Shop Stand?

How much more do people actually buy?

Is the audience the same or entirely new? Do people who buy on Black Friday show different behavior patterns than your usual customers?
This report summarizes the behavior of millions of consumers during Black Friday and Cyber Monday. It’s based on:

17,597,364
consumers
97,210
Products purchased
512
Online Stores

One of the biggest online shopping periods worldwide

$7.4 billion

Black Friday brought in sales this year — which is even higher than last year’s record-breaking $6.2 billion.

Sales

How much more do people actually buy during Black Friday and Cyber Monday?
Sales increased by 3.5X on Black Friday and by 5X on Cyber Monday.

How much more do people actually buy online these days?
On Black Friday, there’s an increase of 340% compared to an average day. On Cyber Monday, this number jumps even higher, to 510%. For well known brands, the increase can be up to 10X on Black Friday and 15X on Cyber Monday.

Sales increased by 3.5X on Black Friday and by 5X on Cyber Monday.

How much more do people actually buy online these days?
On Black Friday, there’s an increase of 340% compared to an average day. On Cyber Monday, this number jumps even higher, to 510%. For well known brands, the increase can be up to 10X on Black Friday and 15X on Cyber Monday.

Fashion
5Xmore ON
Cyber Monday

but there’s no major peak on Black Friday.

Fashion
5Xmore ON
Cyber Monday

but there’s no major peak on Black Friday.

Lifestyle
0.5Xmore ON
Black Friday

with a slightly smaller peak on Cyber Monday

Lifestyle
0.5Xmore ON
Black Friday

with a slightly smaller peak on Cyber Monday

Biggest Peak is on
500$products
and up

People been waited for the deals so they can buy the items they’ve had their eye on for a long time.

Biggest Peak is on
500$products
and up

People been waited for the deals so they can buy the items they’ve had their eye on for a long time.

Online sales double a week before Black Friday.

2.3Xsales
increases

With so many discounts ahead, purchase rates slightly drop in the middle of November, indicating that consumers prefer to wait a week to get the better deal.

Geo Check