Is the audience the same or entirely new? Do people who buy on Black Friday show different behavior patterns than your usual customers?
This report summarizes the behavior of millions of consumers during Black Friday and Cyber Monday. It’s based on:
One of the biggest online shopping periods worldwide
$7.4 billion
Black Friday brought in sales this year — which is even higher than last year’s record-breaking $6.2 billion.
This report reveals all the real numbers and data behind this period of the year.
How much more do people actually buy online these days?
On Black Friday, there’s an increase of 340% compared to an average day. On Cyber Monday, this number jumps even higher, to 510%. For well known brands, the increase can be up to 10X on Black Friday and 15X on Cyber Monday.
How much more do people actually buy online these days?
On Black Friday, there’s an increase of 340% compared to an average day. On Cyber Monday, this number jumps even higher, to 510%. For well known brands, the increase can be up to 10X on Black Friday and 15X on Cyber Monday.
but there’s no major peak on Black Friday.
but there’s no major peak on Black Friday.
with a slightly smaller peak on Cyber Monday
with a slightly smaller peak on Cyber Monday
People been waited for the deals so they can buy the items they’ve had their eye on for a long time.
People been waited for the deals so they can buy the items they’ve had their eye on for a long time.
Online sales double a week before Black Friday.
With so many discounts ahead, purchase rates slightly drop in the middle of November, indicating that consumers prefer to wait a week to get the better deal.