TIP- Keep your UTM’s consistent. There are various parameters to fill, so it’s best to decide on specific and consistent tags that don’t always change. When you consistently label certain variables such as sources and mediums, you’ll be able to distinguish where your traffic came from: for example, FB (shortened from Facebook).
TIP- Uncover the effectiveness of each email by comparing the percentage of visitors that performed each event. These metrics are easily accessible by choosing a UTM (remember how important those are) related to a specific email you want to track.
TIP- See if your email goal and your subscribers’ behavior align. Are they taking the actions you want them to take? Are they smoothly going through your funnel?
TIP- Compare your email funnel to funnels from other sources such as social and paid ads. See what funnel outperforms the rest and how you can incorporate your email subscribers to that specific funnel.