About Us

At Oribi, we believe data has to be democratized. Understanding your website visitors should not depend on a team of developers, Business Intelligence and lots of money. That's why we built Oribi - the tool for you to get the insights you can act on. Easily.

In 2016, Iris Shoor, serial entrepreneur and our CEO, founded Oribi. Backed by top VC firms, Sequoia and TLV Partners, we're building the tool that simplifies your web analytics.

Funded by:

Sequoia Capital
TLV Partners
S CAPITAL
Previous Next
Iris Shoor

Iris Shoor

Founder & CEO

Prior to founding Oribi, Iris co-founded two successful startups. In 2006, she co-founded VisualTao and led the product to 10M users worldwide. The company was later acquired by Autodesk. In 2012, Iris co-founded Takipi, which helps developers around the world track events in production. Iris is passionate about simple products, data-driven marketing, and bringing new levels of creativity to the marketing process. With Oribi, she followed her passion and created a product to help marketers and product managers more simply understand their audiences. Iris loves dogs (her fur kids are Taki the Lab and Nina the Mutt), traveling, and design. In her free time, she blogs about the startup life and out-of-the-box thinking on irisshoor.com. If you read Hebrew, you can also check her out at startupiko.com.

Keren Myr

COO

With over 20 years of experience in high-tech corporations and start-ups, Keren is an expert across the board. Her background in the tech industry and super sales prowess bring an indispensable edge to the Oribi team. In addition to being our superstar COO, Keren is also a mom, enjoys playing piano in her downtime, loves to swim, and believes in action over talk.

Emanuel Kanievsky

VP Sales

Bringing with him 11 years of experience in the software industry and the work ethic gleaned from 10 years in the air force, Emanuel is the power-house force that drives our sales department. His Argentinian heritage comes out in his appreciation for a good steak, and he also loves jazz and blues. On the weekends, you can find him playing piano, shooting hoops, or spending time with his wife and three daughters.

Alon Shoshani

Alon Shoshani

R&D, Full Stack Developer

Alon is a hardcore technology and creative solutions enthusiast. He loves playing basketball, traveling, and scouting out the best food in every locale he visits. When he’s not programming, you can find him on the playground with his son -- and he’s probably the one on the slide. There’s never a dull moment at the office when Alon’s around!

Natasha Chernyavsky

Natasha Chernyavsky

R&D, Full Stack Developer

Natasha is our brain, digging deep into the data and connecting the dots. She loves traveling, painting, watching movies and TV series, and hanging out with her friends. As our certified office penguin, Natasha is frequently cold and likes to spend her weekends at the beach getting rid of the work week’s goosebumps. She’s always down for a cup of coffee!

Ehud Winograd

Ehud Winograd

R&D, Full Stack Developer

Our absolute full-stack rockstar, Ehud keeps our site in tip-top shape from front-end to back-end. Although he played Quidditch for Ravenclaw in his past life, Ehud’s favorite pastimes in this life are reading, wall climbing, and solving logic puzzles. He’s an avid traveler, has over 100 logged scuba dives, loves photography, and is happiest when he gets the opportunity to combine all three together.

Eden Cohen

Eden Cohen

R&D, Full Stack Developer

Eden is our pixel-perfect front-end master. From developing new features to collaborating with the design team, Eden loves writing code and exploring bleeding-edge technologies. When he needs a break from work, he can be found painting or photographing crazy cool artwork, strumming away on one of his guitars, or simply listening to good music.

Sara Nelissen

Sara Nelissen

Marketing Manager

Sara is our marketing enthusiast, bringing with her years of experience in various global companies. While Sara loves brainstorming how to get people to fall in love with a brand, getting our office to fall in love with her was a cakewalk. She wants to travel the world, loves music, enjoys a good run or Pilates class, and definitely knows good cheese (can’t hide the Dutch roots)! She recently made the switch from snowboard to surfboard, so you can most likely find her catching the next wave.

Maya Bergman

Maya Bergman

Conversion Expert

Having helped hundreds of our users to optimize their websites and increase their conversions, Maya is a true customer success hero. She’s also our office Shazam, recognizing any song in the first 3 seconds. In her free time, she travels the world, goes to tons of concerts, and watches every movie she can, particularly enjoying ones by the Coen Brothers and Wes Anderson. Although she loves animals almost more than people, Maya is the life of our party!

Tali Band

Tali Band

Conversion Specialist

Although she originally joined Oribi as our Q&A Engineer, Tali quickly became a part of the customer success team. And good for us -- Tali is the biggest people-person out there! Now, she continues her role helping customers navigate the Oribi platform and applies her expertise to testing new features. Tali is crazy about Pilates, loves playing both the piano and guitar, and wouldn’t miss a good poetry slam for the world.

Shani Koren

Shani Koren

Product manager

As our web analytics guru, Shani has many years of experience in the field of data and web analytics. She’s also an artist at heart, has studied design, loves to craft, and enjoys building crazy Lego cities with her son, Gavriel. We would be remiss not to mention that Shani currently studies Chinese medicine, so keep her in mind for any future acupuncture needs!

Sam Rothmann

Sam Rothmann

Conversion Expert

Before joining the Oribi team, Sam worked in the field of customer success and fell in love with the industry. A problem solver at heart, Sam is a pro at helping our users achieve their business goals. He’s a great host, loves to cook, and his board game nights are legendary. Sam has a passion for craft beer, and his personal goal is to start home brewing one day.

Emily Judds

Conversion Expert

Emily is the force behind our user support and community management, and a real multi-talent. As a certified yoga teacher and reiki master, she practices Mysore-style Ashtanga six days a week. Rumors are, Emily is the ‘fifth Beatle’. She knows every Beatles song by heart and can play them all on her ukulele and piano. And as our true-crime expert, we wouldn’t be surprised if she has her own book on the bestseller lists soon.

Moshe Demri

DevOps Engineer

As our DevOps Engineer, Moshe keeps our technological infrastructure rock-solid and future-forward. He’s passionate about all things tech, from information security to cryptography and data privacy. Moshe likes to laugh, and his fun-loving, laid-back demeanor is contagious. In his spare time, you’ll find him playing with his daughter.

Maya Bergman

Karin Gil Saubron

Project Officer

As our go-get-’em, got-ya-handled project manager, Karin keeps everything behind the scenes at Oribi running smoothly and without a hitch. Whether it’s event planning or HR duties, Karin takes care of whatever we need. She’s got a gorgeous singing voice, loves to write and paint in her spare time, and always wears the most killer high heels.

Dalya Gumis

Product Analyst

Dalya is our numbers whiz and rockstar researcher. She clues us in on our users’ top-priority needs and works to ensure that the Oribi UI/UX is honed and polished. In her non-Oribi life, Dalya also likes to hone her fitness skills through running, dancing, boxing, Pilates, and Ashtanga Yoga, as well as give her mind a workout with a good book at the beach.

Liran Glikman

Full-Stack Developer

Although he specializes in front-end development, Liran is one of our full-stack developers and can handle anything that gets thrown his way. He likes to cook (and, of course, eat) as well as jam on his guitar and - you guessed it - write code. If you’re ever in need of an on-point Netflix recommendation, Liran is your man.

David Shenny

Conversion Expert

An experienced SaaS Sales Executive, David is sharp, detail-oriented, and passionate about converting new leads into satisfied clients. He enjoys spending time with his family, staying on top of his fitness, and rooting for Manchester United. If he’s not in the office or relaxing at home, you’ll most likely find him cruising across Europe on his motorcycle.

Rachel Ashur

Conversion Expert

Rachel is a seasoned conversions expert with prior experience in web analytics. Originally from New York, she received her Master's degree from Boston University. While she may be used to snowy winters, Rachel prefers reading true crime books on the beach. She enjoys yoga and Pilates, as well as relaxing with a glass of single malt.

Asaf Halili

Full-Stack Developer

As one of our full-stack developers, Asaf is also our back-end master. He’s been a technology enthusiast since age 10, and spent his after-school hours building computers, games, and websites. Now, you can find him with his camera out in nature or sipping a beer after work. A lover of new experiences, Asaf has hiked all over South America, and he’s on a quest to find the best burger joint in the world.

Yoav Bakalchuk

Head of Customer Success

Yoav is the genius behind our customer success team. He works hard to make sure the Oribi customer experience is smooth sailing and balances his work time with hiking trips around the world. He and his wife enjoy weekly pizza nights (sometimes joined by their almost-2-year-old son), and when he needs to recharge his batteries, Yoav can be found on a mountaintop, soaking in nature.